Week
1: Day 1
Introduction to Course
Evolution of Modern Management
The module on the evolution of modern management briefly
traces the development of Western commerce, capitalism, and
eventually, "management" from the ancients to the
20th century. While most textbooks begin management history
with Frederick Taylor, the professor believes that the
student needs a broader perspective and, at least, a casual
interpretation to the development of capitalism, especially
in America, to appreciate the unique evolution of
"management", professional managers, and the
business school in this country. The intent is to
demonstrate that "management" is defined in the
business context and to provide the student with the
rudiments of an historical perspective on
"business" and its creation,
"management". This module will span Week 2 and the
material will cover Teaching Note 1. The on-line Teaching
Note supplements the text book on this topic. The first
week's material cannot be found in the textbook and must be
read on-line.
The
objectives are that the student will:
-
Have foundation knowledge of
the development of commerce and state economy from
mercantilism to capitalism; the contributions of Adam
Smith and Max Weber to understanding this historical
development;
-
Know the historical and
Constitutional basis for American foundation capitalism
and the role of American large scale enterprise in laying
the foundation of modern management.
-
Explain the emergence of the
modern manager in the U.S. and Frederick Taylor’s work to
develop “scientific management”;
-
Know the European influence
of Weber and Fayol on organization theory in developing
administrative management.
-
Be familiar with Follett’s
contribution, know the contribution of Hawthorne
experiments (Mayo) to management as behavioral science,
and know McGregor’s contribution to leadership theory;
-
Know the post-WWII
developments of management science and organizational
theory.
(Read the Full Text Teaching
Note)
I.
History of Management
A.
Definition of "management": Typical Textbook
Approaches emphasize social relations:
1.
Early Textbooks: "planning, organizing,
directing, coordination, and controlling"
2.
Also, Koontz & O'Donnell: "the function
of getting things done though others
B.
Drucker: management is an economic activity by which
resources are used to create wealth
C.
The economic versus management approach to wealth
creation:
1.
Economics.-
a.
Market allocates resources through price
mechanism
(1)
Scarce goods = high prices; market
discourages buying of scarce goods
(2)
Scarce goods - higher than normal
profits; market encourages firms to
produce scarce goods
b.
In economics there is no role for management-
the market allocates resources efficiently
(1)
As market seeks equilibrium, there is no
surplus profits over long-term
(2)
How can we explain profit-making or
wealth creation with market model?
c.
Economics is the view of business activity
from afar - the "market"
perspective
2.
Management assumes that we can "beat the
market", make profits over the long term,
"win", and create wealth.
a.
Management: Wealth is created through
collaboration of people and technology
b.
Economy and markets (competitors), in
management, are only part of the external
forces or constraints in which management
attempts to create wealth.
3.
Management, like economics, is a formal business
discipline - it is taught and researched.
4.
Management is something people do and it is a
"profession", meaning there is a formal
education which is normally a prerequisite to its
practice.
5.
Management is popular world-wide in business,
government, and non-profit organizations simply
because it has been successful (Drucker).
II. Pre-Industrial "Management"
A.
"Managing" has been the domain of rulers and
of generals.
1.
Ancient China and Early Roman Empire - rise of
state civil service for governance
2.
Nicollo Machiavelli's The Prince - and early
treatise on governing in which "the end
justifies the means"
B.
Commerce not a consideration in pre-industrial society
- not a role for aristocracy and a threat to the state
1.
Capital controlled by the state
2.
Society is agrarian - dependent upon food
production, not manufactured goods
III. The
Renaissance and Reformation: Rise of Nation-State and
Mercantilism
A.
European commerce is developed through contact with
Islam in Crusades.
1.
Islamic contributions: mercantilism - earliest
form of capitalism in which trader "buys low
and sells high"
2.
Marco Polo's opening of Eastern trade leads to
early capitalism in Italian city-states
a.
putting out system - merchant obtains raw
materials and farms out production of goods
to families for a wage
b.
Lica Paciolo - early form of double entry
bookkeeping developed in 1494 for commerce
B.
Mercantilism as state capitalism defined:
1.
Bullionism - The economic well-being of a nation
is measured by possession of precious metals,
especially gold or silver. The rise of a money
economy, the stimulation produced by the influx of
bullion from America, the fact that taxes were
collected in money, all seemed to support the view
that hard money was the source of prosperity,
prestige, and strength.
2. Favorable balance of trade - For a nation to
have more bullion, it must export more than it
imports. Imports are an outflow of wealth. Exports
are an inflow of wealth.
3. Economic self-sufficiency - To reduce the
outflow of wealth, the state should encourage
domestic industrial development and discourage
imports.
4. Agriculture is the basis of national wealth.
Because most consumption is food, domestic
agriculture should be encouraged. This limits
dependence of foreigners and increases the local
tax base.
5. Tariffs - To reduce dependence of foreign
materials, tariffs should be high on imported
manufactured goods, but low on imported raw
materials.
6. National Power - Great nations are Sea powers
with colonies. Colonies provide captive markets
for manufactured goods and sources of raw
material. For many European nations, colonies are
the direct source of gold and silver, national
wealth.
7. Economic development is a government function:
to enforce economic and trade policies, protect
and accrue national wealth.
C.
Mercantilism restrained the development of large private
businesses:
1.
The state financed large national undertakings through
joint stock companies, but these were not
"on-going" enterprises -- colonial
expeditions, for example, would be liquidated on return
of a ship.
2.
From this experience evolved transferable stocks as
colonial expeditions took longer.
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