MARKETING

Advertising Age. For more than 65 years, Advertising Age has been the preeminent source of marketing, advertising and media news, information and analysis. Data on advertising, agencies, and ad spending.

American Demographics. This publisher provides current issue, archive, and marketing tools. AD is a market survey research resource for data on specific products and market segments.

Business Marketing. The website for information on business-to-business marketing. List of the top 100 b-to-b marketers.

Census Bureau. Key source for all kinds of U.S. demographic data.

Census Bureau. International Data Base. Demographic data including, vital statistics, poplulation, labor force, of all countries. These are downable files.

The Direct Marketing Association. Research and resources on this multi-faceted vehicle for reaching customers.

History of the Industry's Brands. Ever wonder who owns what brand name, or what happened to your favorite brand? This site can help.

 

Internet Advertising Bureau. The first global not for profit association devoted exclusively to maximizing the use and effectiveness of advertising on the Internet.

 

LSU Webliography. LSU Library site for marketing resources provides links to numerous sources of demographic and market information, including links to journals (Advertising Age), extensive country reports, statistics and organizations.

Marketing Teacher. A site with many free resources for those who want to learn marketing.

Promo. The magazine of promotional marketing. Resources, agencies, and information for promotions-- e-commerce and brick-and-mortar.

The Right Site (Easi Demographics) offers basic demographic data and market profiles for analysis. Data available by city, state, county, or ZIP code. Special market analyses also available free.

NetMarketing An on-line magazine dedicated to Internet marketing. Articles and links on the subject organized by area of interest.

Volition.Com is the oldest "free stuff" site on the Internet. At its Marketing Guide you will find a number of links to marketing sites, including those important for research.